Google Hacks: What Is a Rich Snippet?

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Want more attention in the search results?

Google and other search engines call the short descriptive text that displays under your title in search results a “snippet.” Manually writing a snippet for all your posts and pages will help you improve your SEO, but you can take things a step further by making sure to create “rich snippets.” So, what is a rich snippet?

what is a rich snippet
The top result has a rich snippet, the bottom result is not.

As you can see, the rich snippet example really stands out in a sea of non-rich snippets. With an image and added info (in this case the time it takes to make the recipe and its calorie information), people are much more likely to click on a result that has a rich snippet. So, let’s dig deeper into this concept.

What is a rich snippet?

To put it simply, a rich snippet is visually more appealing. It offers additional valuable data alongside the typical title, description, and URL found in normal snippets. The extra information is pulled from “structured data” found on the page.

Rich snippets aren’t just for recipes, either. While frequently seen on the SERPs when looking for a recipe, rich snippets can also be used for:

  • How-to information (with an accordion-style Q&A list appearing)
  • Product/service reviews (with a star rating showing)
  • Product info pages (with price and other info)

Movies, job postings, and many other types of content can also have rich snippets.

How to Add Structured Data

If you want a rich snippet to display alongside your content in the search results, you need to add structured data to your page. This process is pretty straightforward, so let’s take a look.

  1. Start by opening Google’s Structured Data Markup Helper Tool.
  2. Go to the “Website” tab, select the type of data the page offers (i.e., article), and then enter the page’s URL.
  3. Once the tool loads, it will show a preview of your page. Highlight the components to assign data types, like “Author Name.”
  4. Click “Create HTML” in the upper corner when you’re done tagging your content.
  5. Add the schema Google’s tool gives you to your page.

If you’re not sure how to add HTML to your website, you may want to employ the help of your webmaster or another tech-minded person. Once you have this down-pat, you’ll be able to get rich snippets for all of your content.

Trying to perfect your site’s SEO? Read 7 Tips for Optimizing Images for Search Engines

This is part of our mini-series: Climb The SERPs. In this series, we strive to offer bite-sized tips and tactics that you can easily digest and implement so that you can start getting better SEO results.

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